Wisers’ research team conducted an analysis on the online voice and big data in relation to various cosmetics brands in 2020. It aimed to find out which cosmetics brands succeeded in standing out from competition amid the pandemic; what factors contributed to the brand’s e-marketing success; how big data analysis in 2020 could inspire brands in their marketing direction for 2021？
The number of tourists plunged amid the pandemic as countries across the world are tightening tourism policies. Retailers are the first to suffer. In this challenging time, which FMCG retailers have, against all odds, emerged as the Internet talking point and gained popularity online? What are their keys to success?
The lockdown measures amid the pandemic, the tightened social distancing requirements, and the rising e-commerce are posing tremendous challenges to shopping malls. Against the backdrop, which shopping malls are standing out and gaining popularity among netizens? Why can they attract netizens?