Wisers Knowledge Tank – Experts’ sharing
First, you should understand they are the two different definitions. “Heated discussion” is a neutral indicator reflecting the degree of attention and discussion. Yes, as you have noted, “attention” and “discussion” are also two different definitions. I shared the pictures of myself and cooked steak on social media, receiving 50 likes and 70 applauds. That means I have drawn the “attention” from my friends on social media, which were their feelings at that moment. However, “discussion” involves certain contents, in which actions (comments) are needed to express ideas when emoticons are not enough to express their feelings. More engagements along with richer connotations are involved. Many people merely “like” the post without providing any comment. Likewise, people commenting on the post may not add emoticons. The third type is that people share the post (including the comments) as a way of participating in the discussion.
Elizabeth Wong Kit-wai, Senior media specialist and counselor in big data analysis at Wisers
In order to capture the attention of the audiences, who usually do not concentrate and have a short attention span in an information-intensive era, the public relations (PR) companies need to work hard to build and maintain brand images. They also need to invest manpower and resources into marketing. Is it enough to publish 10 posts a day? Or should we double down to 20 posts? Do 1,000 Likes a day mean a success? Or should we strive to get a minimum of 1,001 Likes? This article offers insights into the demarcation between “good” and “bad” from a statistical perspective.
Dr. Jessica Zhao Jing-xin, Wisers Data Scientist
The COVID-19 pandemic has driven Hong Kong on an unprecedented journey, starting from people feverishly snapping up face masks, all the way to the overcapacity in face mask production. In the midst of all the mayhem, some Hongkongers have turned their vacation to staycation, while the Government has been actively rolling out anti-epidemic measures. However, how do we accurately grasp what citizens need? How does the government understand which of the different measures have received more praise and which have serious resistance?
